Content Strategy

How to Build an Effective Content SEO Program

On the Voices of Search podcast, Tyson Stockton and Jordan Koene are talking about SEO content and how to form and connect the building blocks that make up a successful SEO content initiative. We’ll be exploring content ownership, strategy, planning, creation, and optimization to identify roadmaps and levers you can use to improve the strength …

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Narrowing business local focus

6 Easy Tips for Narrowing Your Content Strategy for a Local Focus

The World Wide Web, as the name suggests, is a wild place that has over 1.7 billion websites. The estimated 200 million active websites are animals in a competitive jungle, and their main goal is to reduce competition. As such, whenever a small business threatens to alter the status quo, the big multinational companies will …

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