Digital Marketing

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The State of Backlinks

Lately, many smaller, more frequent Google algorithm updates have been addressing off-page elements and how websites are being referenced and connected using backlinks. Backlinks, by their simplest definition, are created when one website links to another. They represent an important component of off-page SEO in that signal to search engines that others vouch for your …

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Top 10 PPC Automation Software and Bid Management Tools to Take Your Campaign to the Next Level

Did you know that 79% of marketers affirm that pay-per-click (PPC) advertising benefits their business tremendously? PPC is a vital part of digital marketing that increases brand visibility, improves website traffic, generates leads and sales, and offers a high ROI. PPC automation software makes this easier. Research shows that you make $8 for every dollar you …

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How to Tell a Story and Improve Your Messaging with Brand Story Copywriting

Copywriting brand storytelling, let’s face it: you’d rather watch a good movie than the news. There’s a reason for that. Storytelling is ingrained in all of us, and leveraging that fact can go a long way towards a comprehensive shift in your copywriting process. It’s not easy. You want to write straightforward facts about your …

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