Digital Marketing

A man working on ppc automation software

Top 10 PPC Automation Software and Bid Management Tools to Take Your Campaign to the Next Level

Did you know that 79% of marketers affirm that pay-per-click (PPC) advertising benefits their business tremendously? PPC is a vital part of digital marketing that increases brand visibility, improves website traffic, generates leads and sales, and offers a high ROI. PPC automation software makes this easier. Research shows that you make $8 for every dollar you …

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A woman working on brand story copywriting

How to Tell a Story and Improve Your Messaging with Brand Story Copywriting

Copywriting brand storytelling, let’s face it: you’d rather watch a good movie than the news. There’s a reason for that. Storytelling is ingrained in all of us, and leveraging that fact can go a long way towards a comprehensive shift in your copywriting process. It’s not easy. You want to write straightforward facts about your …

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Growth hacker planning for business growth

Growth Hacker Outsourcing

As an entrepreneur, one of your main goals is to achieve business growth within the shortest time, using the available resources. This involves growing your profit margins through customer retention and increased conversions. Currently, most companies are outsourcing growth hacking to increase their chances of business growth. In fact, 90% of businesses see the technique as …

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Two people talking growth hacking vs growth marketing

Growth Hacking vs. Growth Marketing: Differences and Similarities

From the outside, it’s easy to confuse growth hacking vs growth marketing. If you know one, you tend to ascribe its characteristics to the other, and vice versa. If you love growth hacking, you might expect the same from growth marketing. But if you’ve read some of the more critical opinions about the concept, your …

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