In this era of digital marketing, you must have heard about the term SEO or Search Engine Optimization. But have you also wondered what it is and how it can help your business to grow?

Simply put, SEO efforts are targeted at driving the maximum amount of traffic to a website by ranking it higher in the search engine result pages (SERPs). In other words, when users search for a particular topic (also known as a keyword), an SEO-optimized website has a better chance of showing in the top results.

In this article, we take a detailed look into one specific kind of SEO effort – local SEO for small business and how it can be advantageous for you. Read on to know more!