Google Shares Deepmind AGI Goals, Bing Pushes Copilot Search, & Amazon’s New Nova Act AI

Welcome to this week’s edition of the Previsible SEO and AI Update, where we take a fresh look at the intersection of search and AI through the lens of the latest search and AI news.

The joint SEO and AI space continues to evolve at a swift pace, and this week brings us industry news from Microsoft’s Bing, Google, and Manus, along with new report and survey data, including coverage of our own recently-released Previsible 2025 State of SEO Jobs Report.

Let’s dig in with the ten top SEO and AI news items this week, and take a look at some of the areas on the fascinating periphery of the two, including the history of search technology and its future.

TOP 10 SEO & AI UPDATES OF THE WEEK

Google DeepMind’s AGI Plan: What Marketers Need to Know

Google has shared a new outline of its artificial general intelligence (AGI) goals through 2030, including increased safeguards for its most advanced AI features and more collaboration with the AI research community, Google recently announced. Search Engine Journal

SEO & AI IMPACT: Google’s AGI goals include more transparency through its mechanistic interpretability efforts — meant to shed more light on the inner workings of large language model operation — which could lead to more information eventually becoming available to search professionals on both the traditional and AI side of Google’s search offerings.

Microsoft Bing Copilot Search Now Live

Microsoft has expanded its Bing Copilot Search experience to include a public test and eventual complete rollout of its AI interface — which had previously seen only limited trials — including expanded placement among other search tools offered by the firm, Microsoft recently announced . Search Engine Roundtable

SEO & AI IMPACT: The expanded Bing offering has allowed searchers to pose follow-up questions, and with Bing placing its new Copilot Search front and center for certain homepage queries, SEO professionals focusing on Bing will find more areas to consider for new optimization efforts.

“SEO professionals have always been adaptable. We thrive in fast-changing environments. With LLMs and AI reshaping digital strategies, our expertise is more valuable than ever. I believe we can take advantage of this and use it to help advance our careers and our industry as a whole.”

— tyson stockton, coo & co-founder at previsible

Amazon Unveils Nova Act, An AI Agent that Can Control a Web Browser

Amazon has launched Nova Act, its first deep learning general-purpose AI agent model — released alongside a related developer toolkit — aimed at enhancing its forthcoming AI-enhanced Alexa voice assistant products, Amazon recently announced. TechCrunch

SEO & AI IMPACT: With Nova Act, Amazon hopes to enable more reliable agentic AI applications, which could have an impact on how searchers interact with both Amazon and the web in general, with its new software development kit (SDK) allowing for the control of the user web browser.

Google Event Search Results With Share, Add To Calendar, Similar Events, Venue & Nearby

Google has reconfigured the way its mainstream search service displays events, including new elements meant to collectively make for a better user experience when looking for information about events, Google recently announced. Search Engine Roundtable

SEO & AI IMPACT: The rejiggered event conglomeration has included venue details, the ability to find related events, a new option to add the event to a calendar, and event sharing options, among other event-specific elements. The new event result layout will present SEO professionals with an array of potential new optimization avenues.

Small Businesses Planning to Expand Their Marketing Knowledge

33 percent of business owners at firms with fewer than 100 employees have said that they planned on using SEO and other brand-improvement elements to overcome their top marketing challenges during 2025, according to newly-published survey data. MarketingCharts

SEO & AI IMPACT: SEO and other brand improvements rounded out the top three planned 2025 efforts, behind only building stronger customer relationships and learning new marketing tools and strategies, which highlights how marketers are increasingly turning to SEO to overcome top business challenges.

Google AI Overviews spiked during March 2025 core update

Google’s March 2025 core update has resulted in the generation and display of more AI Overviews for certain business sectors, according to newly-released data from BrightEdge. Search Engine Land

SEO & AI IMPACT: Google AI Overviews climbed by some 381 percent for travel industry queries, 387 percent for restaurant searches, and 528 percent for the entertainment segment over a two week period after Google’s March core update according to the data, which highlights how the search giant is rolling out AI Overview answers to an increasing number of business sectors.

Manus Launches Paid Subscription Plans and a Mobile App

Manus AI, which recently launched what it called the world’s first fully autonomous AI agent, has rolled out full-fledged subscription levels, alongside a new mobile app, Manus AI has announced. TechCrunch

SEO & AI IMPACT: Manus AI’s paid access — which uses a custom interface based on Anthropic’s Claude 3.7 Sonnet — has provided the ability to simultaneously work on between two and five AI tasks, as the firm has sought to scale its initial efforts.

Google AI Summaries Now In Local Knowledge Panels

Google has begun testing updated Google Business Pages that include new AI-generated information summaries, including the ability to report incorrect data. Search Engine Roundtable

SEO & AI IMPACT: By adding AI-generated summaries to a wider selection of its properties — now including tests with its popular Google Business Pages offering, Google has signaled its commitment to adding AI elements to more of its core offerings, which has kept SEO professionals busy working to fully utilize the changes.

Anthropic Can Now Track the Bizarre Inner Workings of a Large Language Model

AI firm Anthropic has released new information about how certain areas of its large language model (LLM) work, using step-by-step visual circuit tracing to peer inside, Anthropic recently announced. Technology Review

SEO & AI IMPACT: With its new research data, Anthropic has given SEO professionals who have sought to learn more about how LLMs process requests internally a valuable reference, featuring detailed examinations of 10 specific AI tasks as processed with LLM Claude 3.5 Haiku.

LLMs are driving referral traffic – but what about engagement? [Data]

Certain brands have found increased visibility among users searching for answers within AI tools, however a similar boost in engagement has been elusive, as Search Engine Land recently explored . Search Engine Land

SEO & AI IMPACT: With more LLM searches than ever offering up results that keep users within the AI environment, SEO professionals looking to build direct brand engagement are turning their efforts to optimizing for in-tool AI results, aiming to create the kind of authoritative overviews that lead to increasingly difficult to earn website visits.

SEARCH & TECHNOLOGY HISTORY & FUTURE:

What DeepSeek Can Teach Us About Resourcefulness — Harvard Business Review

Brain Implant Translates Thoughts to Speech in an Instant — Nature

IEEE Women in Engineering Membership on the Rise — IEEE Spectrum

VOICES OF SEARCH PODCAST LATEST EPISODES:

When redesigning or updating a website, what special SEO considerations should be taken into account? Cassidy Clement, senior manager of SEO and content at Interactive Brokers recently sat down with our own CEO and co-founder Jordan Koene to share the latest best practices for retaining hard-earned SEO value during site updates and redesigns — you’ll find it all at “Key Items to Retain SEO Value.”

PREVISIBLE & CLIENTS IN THE NEWS:

• Tyson Stockton / Previsible — Remote, Content SEO Roles in Decline: Report — Search Engine Land
• Previsible — 2025 SEO Job Report — SEOjobs.com
• Previsible — Queda nas Vagas de SEO: O Que Isso Significa? (In Portuguese) — SEOz
• Previsible — SEO Job Market Shifts: Listings Decline, Leadership Roles Surge, and AI Skills Drive High Salaries — Digital Information World

FRIDAY FIVE SEARCH MARKETING & AI FAVORITES TO FOLLOW:

• Kathy Alice Brown
• Purna Virji
• Helen Yu
• Adam Edwards
• Joanna Lord

TUNE IN NEXT WEEK FOR THE LATEST SEO & AI UPDATES

Learn more about Previsible‘s mission to unlock scalable organic growth with AI search optimization, and if you haven’t yet seen our free comprehensive 70-plus page Previsible 2025 State of SEO Jobs Report, you can download it here.

Have you come across a top news item exploring the intersection between SEO and AI that we haven’t covered yet? If so, please don’t hesitate to drop us a line.

Thanks for joining us for this week’s edition of the Previsible SEO & AI Update, and we hope you’ll return next Friday for another array of the most up-to-date and relevant SEO and AI industry news. In the meantime, you can follow us on our LinkedIn page for even more timely insight.