Previsible 2024 Year in Review

Previsible’s 2024 Annual Review highlights our commitment to shaping the future of search through exceptional talent and innovative strategies. With AI transforming discoverability, our team of 43 experts achieved remarkable growth, driving more than just clicks but creating real value and relationships that will last a lifetime. As search evolves with AI-driven personalization and intent-based systems, we recognize the critical need for human ingenuity to unlock new opportunities. Together, we’re building a future where technology and creativity redefine SEO success. – Previsible Founders

Highlights and Insights

People and Operations

• Team Growth. Hired 26 talented individuals to strengthen our team in 2024, growing the company roster to 43 employees. 
• Client Growth. We forged relationships with 24 new clients this year.

Financial Numbers

• Business Growth
  • 76% increase in overall revenue, reaching $3.8M in 2024
  • Added in-house SEO talent, including 2 Senior SEO Managers, 2 SEO Client Managers, 6 SEO Content Writers, 2 Experts in Residence, and a Technical SEO Analyst.
• Recruiting/resourcing
  • Supported Event Tickets Center’s hiring of five Data Entry & Adwords Analysts, a Digital Media Designer, and a PPC specialist.
  • Supported hiring and placement of multiple roles for internal SEO teams, including support with Apartment List, Yelp, and Upgrow.

Community Engagement

• Voices of Search Podcast hit the 1453-episode mark, covering a range of current industry topics and guests and garnering over 250k downloads in 2024! We also hosted our first live podcast and panel discussion at brightonSEO San Diego.
• SEO Jobs Roundup Newsletter 
  • Published 49 Job Roundup Newsletters
  • Reached 5,500+ subscribers 
• SEO Jobs Market
  • We analyzed around 50,000 job postings across 200 different platforms, seeing just over 7,280 unique jobs offered by 4,734 different companies.
  • We observed SEO salary bands decrease by around 15% throughout the year across all job postings.
  • We saw a strong increase in the number of SEO jobs posted in Q2 followed by a decrease in Q3 and Q4.
  • There is a relatively even distribution between remote and office jobs, while about 25% of the jobs were hybrid positions. Over 60% of all job postings had at least some onsite requirements.
• Industry Events 
  • brightonSEO San Diego. The Previsible team attended the brightonSEO conference in San Diego this year, connecting with the SEO community there for an unforgettable experience. Widely known as one of the world’s leading search marketing conferences, brightonSEO did not disappoint, delivering amazing guest speakers, incredible insights, and an unfiltered look at the future of the SEO industry. This year’s event featured an impressive lineup of industry experts, interactive presentations, and panel discussions on the latest trends in SEO, AI, content marketing, and more. Previsible’s CEO, Jordan Koene, participated in a panel discussion with Martha Van Berkel (Schema App) and Mike King (iPullRank), which was the first live episode of the Voices of Search Podcast. It was a blast!

Client Highlights

• Market Cap 
  • In 2024, Previsible has helped support a total market cap of $200B across all clients.
• Revenue Supported 
  • In the past year, Previsible has helped support a total of $3.5B in revenue across clients.
• Google Search Impressions 
  • In the past year, Previsible increased clients’ impressions by 165%
  • Total Impressions from all clients: 10B
• Google Search Traffic/Clicks 
  • In the past year, Previsible increased clients’ clicks by 180%
  • Total clicks from all clients: 200M

Timeline of Growth

Meet The Team

The Future of Search

SEO is no stranger to change. As a (still) relatively young industry, SEO is constantly being shaped and molded by new tools, technologies, algorithm updates, and more. But even in a field that is accustomed to change, the last year has shown us that the evolution of search is only accelerating. AI-powered search algorithms, natural language processing, edge SEO, generative AI, interactive media, hyper-personalized search systems, augmented reality—technologies have evolved capabilities that are completely upending the digital world.

At Previsible, we’ve closely monitored these changes to remain agile and ensure our clients stay ahead of the curve. While the dawn of AI has marked a turning point in how people find and interact with content online, this shift also offers incredible opportunities for businesses to connect more meaningfully with their audiences.

What the Data is Telling Us

Recent findings from Previsible’s AI Data Study illuminate how significantly AI has been impacting search referral traffic. Tools like ChatGPT and Perplexity are driving more and more traffic to websites, rewarding businesses that embrace AI early and adjust their strategies toward it with increased visibility and engagement.

Our analysis of over 30 Google Analytics 4 samples also reveals nuanced patterns in how traffic is distributed by page type and URL status. These insights are vital for refining content strategies, as they underscore the need to create pages optimized for AI-driven discovery systems. As AI continues to personalize and contextualize search results, the importance of high-quality, user-first content has never been greater.

The Importance of Intent

SEO is moving beyond simply aligning with an algorithm; it’s about understanding and catering to user intent on a deeper level. AI-enabled search systems are prioritizing conversational and intent-driven queries over traditional keyword matches. This transition is challenging SEOs to move beyond simple technical and on-page SEO optimization and focus on creating content that is both relevant and evocative. With only 0.4% of traffic from AI tools going to product pages and 78.3% going to blogs, it’s clear that informative, engaging content remains integral to the user experience and critical to meeting search intent.

Generative AI tools may be able to predict user needs and deliver actionable insights, but they still depend on authoritative and well-structured content to do so effectively. This highlights the need to optimize for AI systems while also maintaining a human touch—as true creativity, empathy, and strategic thinking are what will ultimately resonate with human users.

The Future of Previsible

While some may view these new changes as a threat, at Previsible, we see them as an opportunity. AI has given SEOs the ability to achieve unprecedented levels of personalization, efficiency, and reach. However, the human element remains central to success. By combining AI’s capabilities with uniquely human skills like creativity, empathy, and strategic thinking, businesses can build even deeper trust with an even wider audience.

As we look ahead and anticipate the evolution of technologies like Super Generative AI, which promises even greater contextual understanding and real-time adaptability, the role of human oversight will become even more critical. AI, despite its power, will still require human intervention to address its inherent flaws and limitations—a task we are well-equipped to handle.

The Key to Long-Term Success: Our Partners

We believe the future of SEO hinges on balancing technological innovation with human ingenuity. At Previsible, our human-led, data-backed strategies give us a leg up while navigating this evolving landscape. With insights like those from our AI Data Study and a strong grasp on the trends currently shaping SEO, we are confident in our ability to deliver impactful, future-ready solutions for our clients.

As we look ahead, the path forward is clear: embrace AI’s transformative potential while staying rooted in the human qualities that make SEO—and your brand—truly exceptional. Together, we can harness the power of AI to unlock new opportunities, elevate technical and content strategies, and ensure lasting success in the new digital world. To learn more about the future of search and AI, check out Previsible’s AI Manifesto.