SEO Education

Clear explanations and hands-on learning to strengthen your SEO expertise.

Is Digital PR Worth It? We Analyzed It So You Don’t Have To

Is Digital PR Worth It? We Analyzed It So You Don’t Have To

Ana fernandez Ana Fernandez
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4 min read
Jordan Koene and Thomas Peham talk about why AI search is a distinct category
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From Keywords to Prompts: How Otterly AI Is Building the Brand Visibility Layer for AI Search

Jordan Koene Headshot Jordan Koene
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7 min read
The Internal Capabilities Needed to Win in AI-Influenced Search
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The Internal Capabilities Needed to Win in AI-Influenced Search

Ana fernandez Ana Fernandez
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6 min read
What Content Do AI Models Cite? 5,000 Prompt Study

We Analyzed 5,000 AI Responses: See What Page LLMs Actually Cite

Ana fernandez Ana Fernandez
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4 min read
Two people shake hands, surrounded by five points for choosing a Top 10 Enterprise SEO Agencies partner: communication, collaboration, reduced costs, strong relationships, and diverse skillsets.

The Top 10 Enterprise SEO Agencies of 2026

Jordan Koene Headshot Jordan Koene
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10 min read
A laptop screen displays a dark-themed web page with a map and information about restaurants in Geneva, reflecting how LLMs are transforming search for international markets.
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LLMs Are Transforming Search But They Still Can’t Compete With Google in International Markets

Ana fernandez Ana Fernandez
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5 min read
Previsible expert in residence Sebastien Edgar speaking at Ahrefs Evolve conference.

SEO in the LLM Era: Optimizing for AI & Scaling Global SEO

A man in a navy suit and light blue shirt poses in front of a plain grey background, looking at the camera with a slight smile. Sebastien Edgar
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6 min read
Google I/O conference stage and audience image.
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Google I/O 2025: What Sundar’s Keynote Means for SEO and the Future of Search

Jordan Koene Headshot Jordan Koene
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5 min read
googles helpful content update image feature

Google’s Helpful Content Update

Jordan Koene Headshot Jordan Koene
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4 min read
seo for executive

SEO for Executives

Tyson stockton profile picture small size Tyson Stockton
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6 min read
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