Copywriting brand storytelling, let’s face it: you’d rather watch a good movie than the news. There’s a reason for that. Storytelling is ingrained in all of us, and leveraging that fact can go a long way towards a comprehensive shift in your copywriting process.

It’s not easy. You want to write straightforward facts about your product and the benefits it provides. That’s understandable. But what if we told you that through brand story copywriting, you could transform the way your audience sees your brand?

Of course, you have to get there. Join us as we consider the benefits of storytelling in digital marketing, the components that make for a great story, and share 10 prompts that can help you tell your own brand stories to engage and satisfy your audience.