As an entrepreneur, one of your main goals is to achieve business growth within the shortest time, using the available resources. This involves growing your profit margins through customer retention and increased conversions.
Currently, most companies are outsourcing growth hacking to increase their chances of business growth. In fact, 90% of businesses see the technique as crucial to their development. It’s cost-effective and more efficient to have a growth hacker specialist focus on the business areas that need more attention.
Top Ways that A Growth Hacker can Help You Grow your Business
1. Search Engine Optimization (SEO)
75% of web users don’t go past the results on the first page of a search engine’s results. If your site isn’t optimized, then it’s no surprise that your web traffic is low. The best SEO tactics include getting and using the right keywords, winning links from authoritative sites, making the site mobile-friendly, and optimizing your meta descriptions.
Outsourcing these roles to a growth hacker ensures that your site meets the ever-changing Google algorithm best practices, keeping you on top of the search engine list. Potential customers will also find your website more easily, improving your revenue generation and profitability.
2. Content Creation
If you don’t have the words on your website, you can’t rank for them. That means you need to have content that answers common questions, discusses the benefits of your product, or compares your competitors and show’s your value. Creating the right content can lead to increased interest in your product or services, resulting in high conversion rates.
Content creation also allows you to effectively reach your audience through targeted marketing and helps in search engine optimization.
The process of crafting specific posts for your website’s visitors is tedious and time-consuming. Outsourcing content creation will enable you to focus on other important elements of running a business, like providing superior customer service. Hiring experts also ensures the right advertising tools are present within each post, ensuring overall marketing success.
A seasoned content creator will cost you anywhere from USD 300 to 4,000 per piece. You can easily contact a writer from freelance content creation sites like Upwork. However, it may be tough to find a qualified writer who can meet your deadlines and not slow you down.
Market research is an indispensable growth hacking tool. Knowing what a customer wants and how to sell it to them boosts the success of the strategy immensely, especially if your target audience is diverse. Research helps you effectively sell to your customers using the least resources.
Large organizations often have an in-house marketing department that conducts such research. Smaller organizations, however, lack adequate finances to maintain such divisions, which is why outsourcing this function is a great option.
Hiring a marketing research professional costs about $80 to $150 per hour on professional outsourcing sites.
The success of a product is highly determined by how you promote it. This involves informing the right audience of the product’s existence, its benefits, and where they can purchase it. If you can effectively do this, you’ll be in a position to increase product revenue at relatively low costs.
Product promotion is often used on new products, but you can also implement the strategy to improve sales on products that are not selling as expected.
Promotion specialists have a good understanding of the target audience and how to get to them. They can use this knowledge to promote your product organically, ensuring your stagnant products sell. Such a PR push will cost you about USD 300.
Tips of Getting the Right Growth Hacking Partner
With the variety of professionals available in the market, getting the perfect fit for your project is not easy. Making the wrong choice is not only costly but could also delay your project.
Here are some factors you should look into before hiring a growth hacker.
1. Project Experience
Take a closer look at the experience the growth hacker has in dealing with similar types of projects not only in your industry but also in other related businesses as this will influence their success rate. A growth hacker’s past work enables faster and better decision-making, helping you reach your business goals faster.
Experienced professionals naturally charge a higher fee, so find one that maintains a balance between the experience and cost to get the most out of the project.
Good communication networks are an essential part of project success. The strategies created by the growth hacking professionals depend on their understanding of your business and its customers. Passing the wrong message or providing incomplete information can lead to the development of plans that don’t fit the project requirements. Outsourcing this function enables small organizations to focus on other important elements of running a business, such as building relationships with customers.
You should establish a clear communication path so that all interactions are between known point-people in both companies. The appointed people should have a good understanding of the business and excellent communication skills.
One of the major mistakes that businesses make is hiring an unreliable partner. Most of the company’s marketing strategy is reliant on the work done by the growth hacking professional, so you need assurances that a quality job will be done and submitted on time.
Go for a professional growth hacker that can supply relevant and trusted references who you can contact and ask about their previous work and reliability.
4. Project Competence
Is the partner able to meet your project expectations? Do they have the right staff and technology to perform all tasks related to the job?
This does not necessarily mean that you should select the largest company on your shortlist. Smaller institutions usually have the time to specifically focus on your project. They are also more cautious in trying to deliver the best service for you.
How to Successfully Outsource Growth Hacking for Your Small Business
Outsourcing your growth hacking can help you boost your revenue and profits. Marketing today is dependent on professional services like search engine optimization (SEO), content creation, and online product promotion.
Hiring the right partner for the job is, however, a difficult task, especially when searching online. The professional has to meet many requirements that may be difficult to rightfully judge.
If you’re having a difficult time implementing your growth hacking strategies, we’d love to help! We have worked with more than 25 start-ups to find the right strategies and partners to help them achieve sustainable growth.