Previsible Acquires Improove US, Strengthening Our Commitment to Human-Led, AI-Powered Organic Discovery

We’re excited to share that Improove US has officially joined Previsible, marking a major step forward in our mission to help brands grow through the power of human expertise and AI innovation.

This acquisition expands Previsible’s U.S. delivery capacity and deepens the trusted client relationships that both companies have built over years of collaboration and excellence. It’s a move grounded in the belief that the future of organic discovery isn’t just about algorithms or automation; it’s about people who understand how to shape them.

Previsible and Improove have long shared the same vision: that great SEO is human-led and AI-innovated. Both organizations have invested deeply in developing strategies that combine creativity, data, and technology to create measurable business outcomes. Together, we’re uniting two forces that see discovery not as a channel, but as a new operating system for brand growth.

At the heart of this partnership is Michael Schwarz, Improove’s Co-Founder and the driving force behind the company’s growth. Michael has been instrumental in building teams who don’t just practice SEO, they live it. His leadership has fostered a culture of curiosity and craftsmanship, one that mirrors Previsible’s own commitment to helping people grow, learn, and push the boundaries of what’s possible in search.

For clients, this transition means continuity with even more capability behind the work. The same Improove team members, now part of Previsible, will continue managing day-to-day relationships and strategy while gaining access to a broader suite of resources and technologies. 

Clients will benefit from expanded capabilities, including AI-driven tracking and reporting, citation and authority-building programs, and enhanced analytics frameworks that connect visibility to revenue impact.

Jordan Koene, CEO of Previsible, shared the team’s vision: “This acquisition is about investing in people, innovation, and the future of organic discovery. The Improove team brings exceptional talent and relationships that align perfectly with our mission to scale brands through our capabilities.”

“We’ve admired how Previsible and Internet Marketing Ninjas built their reputations on trust, expertise, and measurable results,” said Lukas Rippitsch, CEO of Improove. “By joining forces, our teams can offer clients a complete discovery ecosystem—from algorithm intelligence to AI-driven content creation—grounded in what matters most: human connection and business growth.”

With this integration, we’re not only strengthening our delivery capabilities and advancing the evolution of discovery itself. Together with the Improove US team, Previsible will continue building what’s next for SEO: systems and strategies that help brands be found, understood, and chosen across every platform that defines modern discovery.

We’re proud to welcome the Improove team to Previsible and look forward to the work ahead—empowering clients, strengthening partnerships, and shaping the next era of human-led growth.