The new level of exposure and generate interest
By approaching SEO and digital marketing with the goal of reaching as many people as possible with meaningful content that showcased Avive’s groundbreaking product.
Avive
Avive Solutions is a startup creating a next-generation Automated External Defibrillator (AED) that’s transportable, affordable, and easy to use.
Industry
MedTech company
Company size
51 - 100 employees
The client
Avive Solutions is a startup creating a next-generation Automated External Defibrillator (AED) that’s transportable, affordable, and easy to use. Their simple AED, currently in the FDA review process, has a big mission: to increase survival rates from Sudden Cardiac Arrest (SCA), the leading cause of death for adults over 40 years old.
The challenge
The SEO challenge posed by Avive Solutions was all about exposure. They already had an exciting, innovative product that was easy to access, understand, and create content around, but they lacked the recognition and publicity necessary to get their message out.
With the SEO landscape in a state of constant change, Avive needed to go beyond simply creating great content in order to attract the attention of a broader audience. As is often the case, a great product does not always translate to a broader audience in the digital realm, even with the actual life-saving potential of Avive’s innovative creation.
It is critical that organizations and investors recognize the necessity of a concentrated SEO and digital marketing strategy to achieve long-term success.
The solutions
By approaching SEO and digital marketing with the goal of reaching as many people as possible with meaningful content that showcased Avive’s groundbreaking product, Previsible were able to take Avive Solutions to a new level of exposure and generate interest from a variety of angles.
Previsible started by thoroughly researching Avive’s current strategies and finding ways to improve their efficiency and effectiveness. In addition, they created new digital marketing processes aimed at generating leads, deployed them to Avive’s website, and closely monitored the results. Previsible also automated Avive’s growth marketing strategies and email outreach campaigns to stimulate continued exposure and visibility over time.
By creating, automating, and executing an affordable strategy that focused on generating more email opt-ins, a higher ranking on Google, and a structure for continued growth moving forward, Previsible were able to achieve a massive increase in organic traffic and the average email open rate.
The results
After implementing the Previsible SEO blueprint, Avive Solutions saw a record-breaking uptick in organic traffic by 580% in just five months. By expanding the breadth of their audience and getting more eyes on content that exhibits the affordability, accessibility, and consumer-friendly design of their revolutionary technology, Avive has been able to raise $22 million in Series A financing to support the venture.
In addition, Avive’s newly automated email marketing campaigns saved them an estimated 300 hours in outreach while producing an above-average email open rate of 37%. With their organic traffic up and email outreach more effective than ever, Avive has been able to achieve the exposure they were looking for and solidify a streamlined process for content creation, SEO optimization, and web updates to keep up with their rapid growth.
580%
A record-breaking uptick in organic traffic in just five months
$22 M
Raised in Series A financing to support the venture
What Avive says
Don’t just take our word for it, see what Avive says about Previsible.io.