How Will Consumer Discovery Evolve Over the Next 12 Months?

AI search adoption accelerated faster than streaming TV’s decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon’s Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart’s early ChatGPT integration to capture price-conscious searches and how retailers can leverage AI discovery tools to compete in commodity consumer goods categories.