Jordan Koene is a search industry expert that has served the industry for over 15 years. Jordan started his journey building small online e-commerce shops and further refined those skills as part of the team at globally iconic commerce giant eBay. He is recognized for his results-driven approach to online growth and educational acumen about all things SEO.

Most recently, Jordan was the CEO of Searchmetrics Inc, a cutting-edge search optimization and content platform. During his time at Searchmetrics, Jordan helped grow the company into a leader in providing custom-tailored solutions within the scope of digital marketing and search engine optimization for various enterprises and agencies. Searchmetrics has become one of the largest aggregators of Google data, which they analyze and interpret to provide useful insights and strategies to top online brands.

Before his tenure at Searchmetrics, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay assets to improve user experience and stimulate natural search traffic. In this role, he led the development of content and technical improvements for the organization. Along with advancing eBay’s search presence, Jordan produced numerous well-covered viral and content stories using eBay data.

Prior to eBay, Jordan cut his teeth at various e-commerce and tech start-ups, learning different facets of SEO and digital marketing from the ground up. Jordan has grown and managed several internet and search teams and has a strong background in growth, search and executive leadership.

More from Jordan:

Scaling e-Commerce SEO is no easy task. Learn more about how to develop strategies for retailers.

Listen to our Award winning SEO Podcast. Providing insights and knowledge to search optimization community.

A video conversation on the SEO lessons learned from managing Enterprise SEO at eBay.