Email Deliverability

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and content. He also highlights the significance of email rotation and the impact of major email providers like Google and Microsoft on deliverability. Gopstein advises monitoring response rates and using tools like Pitchbox’s MX to ensure email effectiveness, stressing the importance of continuous experimentation and adaptation.