How AI Search Is Changing The SEO Industry

Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google’s AI-driven search on organic growth strategies, differences between traditional and AI-driven search algorithms, role of deep learning in Google’s AI search prioritization, user experience and search engine rankings in the AI era, and future implications of AI search on the SEO industry.