SEO For Academic Journals

Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She highlights that many journals are new to SEO and rely on platform developers, often leading to missed opportunities. Ong shares a case study where fixing a crawl trap led to 40,000 new keywords and 1,500 on page one. She emphasizes the importance of keyword research, strategic internal linking, and addressing technical issues like indexation and canonicalization. Ong also stresses the need for change management, training staff, and leveraging evergreen content to improve search performance.