What’s the scrappiest tool you’ve built?

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion covers search experience optimization frameworks that leverage existing data assets and scrappy tool development methodologies that boost analytical confidence without requiring extensive technical backgrounds.