Will Traditional Keyword Research Become Obsolete In An AI Search World ?

Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search.