Your First Move to Prepare for the Direct-to-Agent Era

AI search adoption accelerated faster than streaming TV’s decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon’s Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the “breathtaking” speed of AI-first discovery and competitive distribution strategies, including Walmart’s partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.