2025 Previsible State of SEO Jobs Report: New Insight & Skill Data From 10,000+ Job Listings & Expert Search Predictions

The SEO industry is evolving faster than ever, and today we’re thrilled to release the 2025 Previsible State of SEO Jobs Report, providing an in-depth look at the shifting job market, emerging skills, and salary trends that are shaping the future for search professionals.

Conducted by Previsible in partnership with SEOJobs.com, this comprehensive 70-page report analyzed data from 10,000+ SEO job postings, and is chock full of helpful insights for SEO professionals, hiring managers, and job seekers alike.

You can use the report to learn the latest about each aspect of the SEO job market, including:

• Experience, Titles, and Seniority
• Companies, In-House Versus Agency, and Business Sizes
• Work Environment Trends
• Top SEO Job Locations
• Salary Insights
• Top SEO Skills

THE SEO JOB MARKET: INITIAL TAKEAWAYS

The Previsible 2025 State of SEO Jobs Report addresses some of the most pressing questions in the industry today:

• Is SEO still a viable career path in 2025?
• What are the top-paying SEO roles?
• How is AI impacting SEO job requirements?
• What are the most in-demand SEO skills?

The data behind our groundbreaking industry report offers up many SEO career insights, and here’s a preview of just a handful of our findings featuring key report statistics:

• 65 percent of SEO jobs are in-house, while 35 percent are agency-based
• Remote SEO roles are declining — while 34 percent of positions are fully remote, 45 percent require on-site work, and 21 percent offer hybrid options
• Mid-level SEO positions dominate the job market, making up 59 percent of all job listings, while 27 percent are senior roles and 14 percent are junior-level
• Salaries are rising at the senior level, with 12 percent of SEO positions offering $100,000+ salaries
• AI, user experience (UX), and data analytics are among the fastest-growing skills required in SEO job postings
• SEO strategists, technical SEO specialists, and directors of SEO are the most in-demand job titles

THE IMPACT OF AI ON SEO JOBS

AI-driven search tools including Google Search AI Mode, Gemini, OpenAI’s o3-mini, and DeepMind’s latest are reshaping SEO roles, and with employers increasingly seek professionals with expertise in AI-assisted content optimization, data-driven insights, and user experience UX strategy, it’s no wonder that the report data highlights a 21 percent increase in AI-related skills in SEO job descriptions over the past year.

SALARY INSIGHTS: WHO’S EARNING THE MOST?

For SEO professionals looking to benchmark their salaries, the report provides an extensive breakdown, as these preview findings highlight:

• SEO Managers earned an average salary of $80,800
• Technical SEO Specialists earned an average salary of $97,500
• Directors of SEO earned an average salary of $141,178
• Vice Presidents of SEO earned an average salary of $191,850

Report data shows that SEO remains a lucrative career, with salary growth being strongest at the senior level, while mid-level salaries saw slight declines. Notably, in-house positions tended to offer higher salaries than agency roles, with 40 percent of in-house jobs exceeding $100,000 annually.

WHERE ARE THE MOST SEO JOBS?

The report also provides a state-by-state and city-by-city breakdown of SEO job availability. A sneak peak at some of the data shows that the top states for SEO jobs include:

• New York, Texas, Illinois, and Florida

With the top five cities hiring for SEO roles being:

• New York City, Chicago, Atlanta, San Francisco, and Austin

Interestingly, the greatest number of remote SEO jobs were found in Denver, San Diego, Washington, and San Francisco.

THE FUTURE OF SEO: WHAT INDUSTRY EXPERTS SAY

The report also features exclusive predictions from 12 top SEO industry leaders on what the next year holds in store for search professionals, with a sampling below from Wil Reynolds, vice president of innovation at Seer Interactive, and our own CEO and co-founder Jordan Koene.

“SEO professionals are going to have to get much better at storytelling with limited data. We know that people aren’t going to have fewer questions, but they’re going to more places than ever to get answers. If I was in SEO in 2025, I would be expanding my skill set to also optimize content from a more human perspective.” — Wil Reynolds, vice president of innovation at Seer Interactive

“AI isn’t just a tool; it’s becoming a prerequisite. The most effective SEO professionals will be those who master AI for productivity, data refinement, and tool development.” — Jordan Koene, CEO and co-founder at Previsible

You’ll find them all in the report — a select group of top SEO industry subject matter experts who share their SEO predictions for the year ahead, and we are delighted to feature their insights in the 2025 Previsible State of SEO Jobs Report.

WHAT THIS MEANS FOR SEO PROFESSIONALS

For SEO job seekers, this report serves as a guide to understanding which skills to develop and which job titles offer the highest earning potential. For hiring managers, the report provides benchmarking data to attract top SEO talent in an increasingly competitive field.

Whether you’re a seasoned SEO professional or just entering the industry, the 2025 Previsible State of SEO Jobs Report offers 70-plus pages of essential insights to navigate the ever-changing search landscape.

We are thrilled to share this detailed free SEO jobs report, and hope that it will help elevate and inform both your own efforts and the search industry as a whole.

DOWNLOAD THE FULL FREE REPORT

To stay ahead of the curve as we push towards 2026 and beyond, download the full 70-page 2025 Previsible State of SEO Jobs Report now to gain all of the insights into the trends shaping SEO jobs, salaries, and skills for the year ahead.

DOWNLOAD THE REPORT HERE