Be good to people. That's it. That's the strategy.
Driving Sustainable Organic Growth For Top Teams
OUR STORY
Born in uncertainty. Trusted by the world’s top teams.
After leading Searchmetrics as CEO and Global Head of Client Services, Jordan Koene and Tyson Stockton launched out to guide enterprise teams to Google greatness with their own agency. And then COVID struck.
Shortly after, they linked up with David Bell (masks on, of course), and the three built one of the industry's most respected SEO programs in the world.
Their mission was simple: hire great people, stay human, be relentlessly curious, and obsessively track every shift in search.
That approach served them well when AI discovery changed the way we all find and consume information, almost overnight. And it's why the world's top teams trust us to guide them across every discovery surface that exists.
why previsible
Brands need teams that know what to do next.
We close the gap between what search and AI are becoming and what enterprise teams can actually execute against. We interpret, guide, and execute and prioritize clarity over complexity.
Global Headquarters
Border-free since 2020.
We're big fans of the human family, in all its expressions and locales, spanning nationalities, languages, and cultures across ten countries as a team.
Our San Francisco office sits in the Mission, a few doors down from OpenAI's original headquarters, in a space Jordan helped renovate himself. Our Santiago office occupies the 25th floor of Torre Costanera, the tallest building in South America, designed by Cesar Pelli of Salesforce Tower fame.
We've been dreaming big our whole lives, which is why the Pacific moves and connects us to all the currents of the world.
Previsible's Timeline
Time keeps on ticking, into the future.
Most of the time we're heads down, doing the work. But it's nice to look up once and a while and reflect on all we've built so far. The best is yet to come.
2018
JUN
We launched Voices of Search.
Voices of Search kicked off with Tyson & Jordan, becoming our flagship podcast & reaching the top two percent of podcasts globally with 1.5 million downloads.
We started an agency.
Previsible was founded in San Francisco and Santiago by Jordan Koene, Tyson Stockton, and David Bell. Three people, no office, one shared Google Drive.
2020
APR
2024
AUG
We built a partner program.
The Previsible Partner Program launches, bringing senior SEO & GEO delivery to mid-to-large multi-channel agencies. Our team became an unlock for others.
We acquired Internet Marketing Ninjas.
We acquired Internet Marketing Ninjas. Jim Boykin built something we'd admired for years. Now we get to carry it forward.
2025
MAY
2025
NOV
And then we acquired Improove US.
We acquired Improove US, founded by former Google Search Quality Leader Michael Schwarz. The team we'd have built if we could've built them from scratch.
We kept growing.
Seventy team members across ten countries, supporting 100+ top brands. Still just getting started.
2026
FEB
Previsible Leadership Team
Great people attract great people.
We're committed to the growth and innovation of the SEO industry and appreciate the team members at every level of our organization who make Previsible what it is today.
Jordan Koene
CEO and Co-Founder
Jordan Koenoe
CEO and Co-Founder
With Previsible Since
2020
Specialized In
Bringing clarity to executive teams while developing the talent and systems needed to scale in an AI-driven discovery world.
Language
English, Spanish
Hot Bevvie
Great coffee, usually early and usually while talking shop
Working Philosophy
Focus on execution, clarity, and building lasting relationships.
Perfect Day
Great conversations, solving hard problems and ending the day with family or at a baseball field.
Client Love
That moment when it’s ‘ohhh yeah’ and you know the insight, breakthrough, or shift will never be forgotten.
Search Take
Discovery is core to humanity, it’s how we learn, grow, and find meaning. The future of SEO/GEO is less about manipulating technology and more about creating meaningful connections between humans and information.
Tyson Stockton
COO and Co-Founder
Tyson Stockton
COO and Co-Founder
With Previsible Since
2020
Specialized In
Building elite teams. Solving strategic problems.
Language
English, German in progress
Hot Bevvie
Coffee
Working Philosophy
Curiosity opens doors. Hard work gets through. Adaptability finds the right door.
Perfect Day
Coffee and hashbrowns, an adrenaline-fueled day outside, and a cold beer with family and friends to wrap it.
Client Love
Helping a client win in search, drive real business impact, and level up their own career along the way.
Search Take
Game is the game. Boards and players change, but the game remains.
David Bell
CPO and Co-Founder
David Bell
CPO and Co-Founder
With Previsible Since
2020
Specialized In
Technical client solutions, AI research and benchmarking, agentic AI workflows, data, analytics, and technical SEO delivery.
Language
English, Spanish
Hot Bevvie
Flat white
Working Philosophy
Provide more in value than you take in compensation.
Perfect Day
Playing games with people I love.
Client Love
Experimenting with new methods to dominate their niche.
Search Take
The next 5 years of search will reshape the open web. The brands that adapt will thrive. The ones that wait will disappear.
Matt Rigdon
Head of People Operations
Matt Rigdon
Head of People Operations
With Previsible Since
2023 & 2026
Specialized In
Employer brand, talent attraction & retention, culture builder.
Language
English, German beginner
Hot Bevvie
Sahlep
Working Philosophy
Seek to understand rather than to be understood.
Perfect Day
Music, games, picnic in the park, waterside, under a shady tree with chosen family.
Client Love
When you take care of your people, your people will take care of the customer.
Search Take
SEO is the foundational DNA of GEO.
Christine Alber
SVP Finance & Operations
Christine Alber
SVP Finance & Operations
With Previsible Since
2025
Specialized In
Finance & Operations
Language
English, German
Hot Bevvie
Black tea with heavy cream & organic honey
Working Philosophy
“Nihil differas.” (Latin - “Postpone Nothing.”)
Perfect Day
Pool Day with my 2 Rottweilers, Magdalena & Gretta, and husband, Kevin.
Client Love
Turning my daily to-do list into DONE!
Search Take
Is it possible to love AI?
Elle Santos
Sr. Director of Content
Elle Santos
Sr. Director of Content
With Previsible Since
2021
Specialized In
Content Strategy & Production Operations
Language
English, Tagalog
Hot Bevvie
A coffee, in any form.
Working Philosophy
Nothing is impossible as long as you are creative and open-minded.
Perfect Day
Sunshine, with a light breeze. Good company and a great book.
Client Love
Getting things done; it’s not enough to talk about what needs to happen, we should just get our hands dirty and do the things that need to happen. The results will quickly follow.
Search Take
AI is working so hard to replicate the human experience…so keep it simple and optimize for humans.
Efrain Ruz
Head of Operations
Efrain Ruz
Head of Operations
With Previsible Since
2023
Specialized In
Finance & Operations
Language
English and Spanish
Hot Bevvie
Let’s just say that I roast my own coffee.
Working Philosophy
Lead by example, serve with excellence. ‘A dead thing can’t beat a living thing’ always says my Gramps.
Perfect Day
Grilling out with family.
Client Love
Taking something complex, turning it simple.
Search Take
Human creativity never ceases to amaze me.
Chris Sullivan
Head of Sales
Chris Sullivan
Head of Sales
With Previsible Since
2025
Specialized In
SEO/AEO Growth Strategy, Authority Development
Language
English
Hot Bevvie
Iced everything! Monster Rehabs are my guilty pleasure.
Working Philosophy
Be honest and transparent, always acting in the client’s best interest, even if the message isn’t what they want to hear.
Perfect Day
Beach excursions with the family on Maui or in the Caribbean.
Client Love
Seeing clients hire us for the 3rd, 4th, or 5th time because of the trust that’s been built.
Search Take
Brands who are proactive driving external validation signals will always win.
Adam Edwards
Head of Partnerships
Adam Edwards
Head of Partnerships
With Previsible Since
2024
Specialized In
Building not just for the next quarter, but for the next quarter century.
Language
English, high school French, survival Japanese, and HTML
Hot Bevvie
Tea. Earl Grey. Hot.
Working Philosophy
We have some of the smartest minds and the sharpest tools in the industry, but those aren’t enough by themselves to achieve client goals. We also help secure budgets, build consensus, and follow through on project plans because nothing happens without resources, collaboration, or action.
Perfect Day
Traveling in a new country and watching my toddler learn something new.
Client Love
When clients come to us looking for performance and later realize that knowing simply what to do next can be just as valuable as the results we drive.
Search Take
How could someone possibly decide to end Ask Jeeves now, when LLMs could finally, finally deliver upon its promise 30 years after its inception?
Kris Wong
Senior Director, Partner Delivery
Kris Wong
Senior Director, Partner Delivery
With Previsible Since
2020
Specialized In
Vivamus lacinia lacus vel neque egestas, vitae volutpat purus dapibus. Nullam nec ultricies erat.
Language
English, Spanish
Hot Bevvie
Vivamus lacinia lacus vel neque egestas, vitae volutpat purus dapibus. Nullam nec ultricies erat.
Working Philosophy
Vivamus lacinia lacus vel neque egestas, vitae volutpat purus dapibus. Nullam nec ultricies erat.
Perfect Day
Vivamus lacinia lacus vel neque egestas, vitae volutpat purus dapibus. Nullam nec ultricies erat.
Client Love
Vivamus lacinia lacus vel neque egestas, vitae volutpat purus dapibus. Nullam nec ultricies erat.
Search Take
Vivamus lacinia lacus vel neque egestas, vitae volutpat purus dapibus. Nullam nec ultricies erat.
Amir Yazdi
Head of Client Growth
Amir Yazdi
Head of Client Growth
With Previsible Since
2025
Specialized In
Client Growth, Renewals and Retention
Language
English and Farsi
Hot Bevvie
Grande Nitro in a Venti cup with ice plus a Zoa toward the end of the day.
Working Philosophy
Better Together: Trust, communication, and accountability.
Perfect Day
Something to build, something to compete in, and something to watch.
Client Love
TACB: They Always Come Back.
Search Take
Search is evolving, and so are we.
Joaquin Valenzuela Parodi
Talent Acquisition Leader
Joaquin Valenzuela Parodi
Talent Acquisition Leader
With Previsible Since
2025
Specialized In
Talent Acquisition and People Management
Language
Spanish, English
Hot Bevvie
Black Coffee 100%
Working Philosophy
I feel proud to be one of the first contacts people have with Previsible, caring about the experience of candidates, and being able to connect amazing people with their next opportunity is invaluable to me.
Perfect Day
Sunny day at the Padel Court and BBQ after the match with family and friends.
Client Love
When new hires are happy and thriving at their positions, you realize that you did something great for the company and for that person.
Search Take
It is exciting to be living in the Information Age, and now with AI, I believe the possibilities are endless, and the opportunities to expand our knowledge are greater than ever.
Masha Prigodina
Marketing Manager
Masha Prigodina
Marketing Manager
With Previsible Since
2026
Specialized In
Brand, content, and demand for the AI Discovery era.
Language
English, Russian
Hot Bevvie
Filtered coffee
Working Philosophy
It always seems impossible until it’s done.
Perfect Day
Two dogs, a park, and a breakfast that actually takes time to make.
Client Love
Clients feel heard, then clear, then confident that it's handled.
Search Take
AI doesn't discover brands. It discovers the evidence brands leave behind.
Previsible was founded in 2020 by Jordan Koene, Tyson Stockton, and David Bell in San Francisco. Both founders previously worked together at Searchmetrics, where Jordan served as CEO.
Our headquarters is in San Francisco, California, with a second office in Santiago, Chile, and remote team members across ten countries total.
We are a team of 70 as of 2026, distributed across 10 countries.
Previsible is an AI Discovery Agency that helps enterprise and mid-market brands be discovered in traditional search and emerging AI surfaces.
Our services include SEO strategy, GEO (Generative Engine Optimization), technical SEO, content strategy, authority building, and analytics. We also operate a Partner Program that provides expert SEO services under white label to other creative services agencies.
We support eighty-five top brands across SaaS, finance, retail, eCommerce, marketplace, D2C, healthcare, media, and non-profit, including public companies with a combined market cap of $1.5 trillion. Specific client references and case studies are shared during sales conversations.
Yes. We hire across senior strategy, technical SEO, content and GEO, link building, account management, engineering, and operations. Open roles live in the Careers section below or on our LinkedIn page.
We are remote-flexible, responsibility-based, and team-oriented. Our average employee tenure is more than three years.
Yes. We host the Voices of Search podcast, ranked in the top two percent of podcasts globally with 1.5 million downloads. We also publish original research and thought leadership weekly, curate an SEO jobs newsletter, and cultivate community through events that we host and attend.
Discover the future with us.
By now, you probably have a feel for what we do, who we are, and how we approach things. The how is everything.