Inform and influence.
The click is disappearing, but the need for free media isn't. Your work is cited across AI surfaces, with less visits to your site. We help teams turn editorial authority into invaluable social and economic currency.
Trusted by publishers to defend organic share, increase AI citations, and stay above the digital fold
Discovery & Visibility
Readers ask ChatGPT about a breaking story before they open a homepage. Your reporting is either in that answer or someone else's is. We win top-story rankings, Google Discover surfaces, Google News presence, and AI Overview citations across the moments that decide whose journalism reaches readers.
Leading KPIs
- Top Story Rankings
- Google Discover Impressions
- Google News Visibility
- AI Overview Citation Rate
- Evergreen vs. Timely Mix
Authority & Trust
When readers ask AI about news, analysis, or background on the issues shaping their lives, a small set of publications get cited and the rest disappear. We engineer the editorial credibility, NewsArticle structured data, and brand representation that earn those citations across breaking, investigative, and evergreen reporting.
Leading KPIs
- Citation Velocity
- Competitive Displacement
- Brand SOV in AI answers
Audience & Revenue Impact
Discovery only matters if it shows up in the numbers you report to your board, donors, or owners. We connect organic and AI-driven visibility to session quality, subscription conversion, membership growth, and ad revenue from organic sessions.
Leading KPIs
- Organic Share of Total Traffic
- Ad Revenue from Organic Sessions
- Subscription Conversions
- Newsletter Signups
- Membership Growth
Why modern media trusts us.
Media SEO is its own specialization. We're no cubs.
Organic & AI Impact
AI is cannibalizing the click in ways no SEO tactic fully solves. We work with publishers honestly, balancing what we can recover (Discover, News, AI citation share) with what we may not, and cross-pollinate what's working in consumer to help our partners online and offline.
Direct Delivery
We publish article schema, NewsArticle markup, section templates, and structured news content directly into editorial workflows, including KQED, WRAL, and Capital Broadcasting Company to ensure your content is surfaced, celebrated, and compounding results.
SEO News Expertise
We enable Top Stories eligibility, Google Discover optimization, and sitemaps for newsrooms publishing hundreds of stories daily. The technical and editorial details that make publisher SEO unique require seasoned experts who also lead from the front in the AI revolution.
Our clients are our best reference.
“Previsible focuses on building lasting solutions to automate and scale processes that work. Now, we can step back to focus on the bigger picture while knowing that our day-to-day needs are being met.”
Micah Bongberg, VP, Avive Solutions
"Our partnership with Previsible has been outstanding. From day one, they became a trusted extension of our team, building strong relationships across the business. Their expertise in SEO reduced our CPA, outperforming all other marketing channels. Previsible’s strategic approach and collaborative mindset have delivered measurable, long-term results for Sage."
Rob Hughes, Director of Global SEO, Sage
"Previsible was a fantastic partner, guiding us through content strategy and making the creation process seamless. The content they produced was both thoughtful and intentional.”
Brandon Schakola, The Tour Guy
Let's protect the fourth estate.
Check out our client case studies, and cruise over to Internet Marketing Ninjas for even more great news.
kqed
10x
Google Discover growth in 2 years
A public broadcaster grew 10x in Google Discover while the news industry shrank.
We’re rebuilding KQED’s semantic structure and aggregating news topics so a 70-year-old institution stays visible as discovery shifts from search to AI. Organic is already their largest traffic source and second-largest revenue channel
10x
Google Discover growth in 2 years
2x
Organic search
3x
Google News growth
Cost-effective plans for every editor's desk.
We embed with editorial, product, audience development, and engineering teams or execute independently based on your operating model.
Contracted
Perfect for ad-hoc tests, new product authority building, periodic thought leadership, and seasonal surges.
Integrated
Designed for embedded engagements with content and demand gen teams, with 2-week sprints for total momentum.
Stay ahead of AI visibility shifts.
Every week, we publish custom research, news, and interpretation of key shifts in AI discovery to help clients and our SEO community stay ahead.
We engineer presence across every discovery surface, from Google Search top stories, Google Discover, and Google News to AI Overview citations and LLMs, all while protecting evergreen content and supporting editorial workflows.
Our media programs span news SEO, structured data, audience development, and the technical foundations that scale across high-velocity newsrooms.
Previsible serves regional, public, and community media organizations doing journalism that matters.
We understand news SEO at a structural depth; we ship directly into editorial CMS platforms, and we work honestly with publishers about what AI is doing to media traffic.
We believe credible journalism is foundational to democracy, and we bring that conviction to every engagement. We're also one of the few agencies trusted to ship directly into client sites within editorial review cycles.
Honestly and with courage. AI is taking clicks publishers used to earn from journalism. We can't undo that, but we can help publishers earn citations in AI Overviews and AI assistants, expand into Discover and News surfaces where reach is still growing, optimize subscription and membership conversion from the visitors who do come through, and contribute to the broader conversation about how media adapts. We work alongside publishers as partners in figuring this out.
We track leading KPIs including top story rankings, Google Discover impressions and clicks, Google News visibility, AI Overview citation rate, and evergreen vs. timely traffic mix. Lagging KPIs include organic share of total traffic, ad revenue from organic sessions, subscription conversions, newsletter signups, and membership growth.
Stronger top-story performance, expanded Discover and News presence, increased AI citation share, and measurable contributions to organic traffic, subscription, and membership growth.
Early gains often emerge within 30–60 days as technical foundations and content strategy deploy. Sustained growth compounds as authority, structured news content, and AI representation strengthen over time.
Engagements are scoped to newsroom size, content velocity, and growth objectives, with defined deliverables, sprint cadences, and reporting frameworks tied to audience and revenue impact. We're sensitive to public media and nonprofit newsroom budgets and work to scope engagements that match the realities of those operating models.
Ready to lead discovery in media?
We'll explore your goals, your team, your AI visibility, and what it takes to lead.