Making market magic so everybody wins.
Marketplaces have to match buyer's needs with sellers' dreams while protecting platform moats. We optimize for both, by attracting and retaining sellers, delighting consumers, and monetizing success.
Trusted by marketplace teams to drive two-sided growth across buying and selling surfaces of today, and tomorrow
Discovery & Visibility
Buyers ask AI "where should I buy X" before they search a category page. Sellers Google "best site to sell Y" before they list. Your marketplace is either in those answers or it isn't. We help teams capture category, listing, comparison, and "best marketplace for X" queries across Google, ChatGPT, Claude, Gemini, Amazon Rufus, Copilot, AI Overviews, and emerging shopping assistants to drive shared growth agendas.
Leading KPIs
- AI Citation Share
- Share of Voice
- High-intent Traffic
- Indexation Health
Authority & Trust
AI systems decide which marketplaces get recommended when buyers ask "where should I buy X" or "what's the best platform for Y." We build the review aggregation schemas, category page authority, and seller content governance that earn those recommendations across discovery prompts on both sides, including on global marketplaces where huge swaths of content, dozens of languages and currencies, and millions of pages are in play.
Leading KPIs
- Referring Domain Growth
- Citation Velocity
- Competitive Displacement
Pipeline & Revenue Impact
Discovery work that only measures demand-side wins hides supply-side damage. We measure and optimize both sides.
Leading KPIs
- Buyer & Seller Acquisition
- Listing Velocity
- Listing Quality
- Supply-side LTV
Where our value-adds shine.
We understand where marketplace teams have control, how to drive mutual benefit, and unleash two-sided financial freedom.
Compliance
We've built governance frameworks and structured data systems that drive discovery quality, even when listing content sits outside your control.
Direct Delivery
We can publish and deploy directly, pushing code, copy, and structured data live into category pages, listing templates, and seller content for enterprise teams.
AI Shopping
We partnered with Etsy's CPO on their first eCommerce test inside ChatGPT, and haven't stopped building with the teams shaping how this will work.
Ecosystem Respect
Sellers, creators, and operators all depend on the platform that connects them to buyers. We help both sides thrive and grow.
Our best references are our clients.
"Previsibleʼs ability to seamlessly integrate their members as part of
our internal team has set them apart from other SEO agencies."
Brian D'Aurio, SEO Team Lead, Atlassian
"Our partnership with Previsible has been outstanding. From day one, they became a trusted extension of our team, building strong relationships across the business. Their expertise in SEO not only helped us drive a 150% increase in lead volume, but also reduced our CPA, outperforming all other marketing channels. Previsible’s strategic approach and collaborative mindset have delivered measurable, long-term results for Sage."
Rob Hughes, Director of Global SEO, Sage
“Previsible was outstanding in helping us recruit an SEO Manager in addition to being fully embedded with our team in daily service delivery. We'd been searching for a long time, but within weeks, we had skilled applicants to choose from. Their service is marked by excellent communication and top-tier talent.”
Stephanie Franz, CFO, Event Ticket Center
“Previsible was a fantastic partner, guiding us through content strategy and making the creation process seamless. The content they produced was both thoughtful and intentional.”
Brandon Schakola, Head of eCommerce, The Tour Guy
Let's drive sales across every surface.
Check out our client case studies, including Squaremouth and Etsy, to explore how we help teams attract high-value supply, and drive outsized purchase intent.
Squaremouth
270%
More revenue from ChatGPT in 6 months
AI Overviews hit 30% of their searches. Competitors dropped 34.5%. Squaremouth grew 78%.
We pivoted to conversational content, engineered structured data for AI consumption, and established Squaremouth as a primary citation source for travel insurance queries across every major LLM.
270%
More revenue from ChatGPT in 6 months
78%
78% more search traffic vs. competitors who lost −34.5%
etsy
$9M
Incremental revenue from localization tests
A 25-market marketplace was bleeding crawl budget on duplicate URLs. We recovered $17M.
We established stakeholder governance across languages and 25+ markets to reduce content overlap, rebuilt hreflang and metadata rules, and built localization workflows, templates, and rules so the right page wins in AI Overviews.
$9M
Incremental revenue from localization tests
$8M
Incremental revenue from technical SEO fixes
Cost-effective plans for every market rainmaker.
We embed with product, marketing, growth, and engineering teams or execute independently based on your operating model.
Integrated
Designed for embedded engagements with content and demand gen teams, with 2-week sprints for total momentum.
Dedicated
For global enterprise SaaS teams managing multi-product portfolios, localization, and scaling complexities.
Stay ahead of AI visibility shifts.
Every week, we publish custom research, news, and interpretation of key shifts in AI discovery to help clients and our SEO community stay ahead.
We engineer presence across the searches buyers and sellers use to find each other and the platform itself, with strategies that scale across millions of listings, multiple languages, and dual-sided dynamics. Programs span category architecture, listing-level optimization, supply-side discovery, authority building, and the technical foundations that protect performance at marketplace scale.
Previsible serves the largest marketplaces in the world. We understand what marketplace teams don't fully control: listing quality, seller behavior, content velocity, and we've built the governance, measurement, and execution frameworks that drive discovery quality inside those constraints. We also measure two-sided impact, not just demand-side wins. And we're one of the few agencies trusted to ship directly into marketplace platforms, including first-ever AI commerce experiments with category leaders.
We measure both sides. Leading KPIs include ranking growth, AI citation share, indexation health, and high-intent traffic. Demand-side lagging KPIs include GMV influence, take rate impact, buyer acquisition, and repeat purchase. Supply-side lagging KPIs include seller acquisition, listing velocity, listing quality, and supply-side LTV.
We build governance frameworks, structured data systems, and AI-assisted production workflows that let marketplaces drive discovery quality without editing every listing by hand. The work spans listing template optimization, automated metadata enhancement, structured data deployment, and quality scoring at scale.
Stronger category and listing visibility, expanded AI citation share, healthier two-sided liquidity, and measurable revenue contribution from organic and AI-driven discovery on both buyer and seller sides.
Early gains often emerge within 30–60 days as technical foundations and content strategy deploy. Sustained growth compounds as authority, listing coverage, and AI representation strengthen over time.
Engagements are scoped to listing scale, market footprint, and growth objectives across both sides of the marketplace, with defined deliverables, sprint cadence, and reporting frameworks tied to two-sided revenue impact.
Ready to lead discovery for your marketplace?
We'll explore your goals, your team, your AI visibility, and what it takes to lead.