Alex Hepburn

SEO Account Manager - Saint Paul, MN

Joined

2023

Language

English, French

Hot Bevvie

Americano

Specialties

Bringing teams together to solve big problems and produce better outcomes.

Working Philosophy

Where there's a will, there's a way.

Client Love

Unblocking teams and facilitating positive change within enterprise systems.

Hot Search Take

There are way too many acronyms. Can we just call it AI search?

Perfect Day

A summertime patio with good food, good music, and good friends.

author-alex-hepburn

All articles

A hand holds a megaphone filled with colorful flowers against a bright turquoise background.
SEO Strategy

Brand Mentions vs. Backlinks: Which Matters More for SEO Goals?

9 mins read
A gray humanoid figurine is sitting on the ground, holding and looking at a small rectangular tablet—perhaps exploring AI search optimization on its screen.
Content StrategySEO StrategyTechnical SEO

The Technical Side of Optimizing for AI Search

8 mins read
A robotic hand and a human hand point toward transparent "AI" letters against a blue background with circuit patterns, symbolizing the synergy of AI and humans in creating winning content across diverse content formats.
SEO & AI News

Which Content Formats Win in AI Search?

9 mins read
A teal 3D square with rounded edges featuring the white OpenAI logo on its front, set against a matching teal background—perfect for enterprise brands seeking AI search visibility.
SEO & AI News

Why Enterprise Brands Are Gaining Visibility in AI Search (And Why Yours Isn’t)

5 mins read
A woman with short hair looks closely at a goldfish swimming in a glass tank, illuminated by blue and green lights, pondering Goldfish Theory and the future of search with AI.
SEO & AI News

How the Goldfish Theory Explains the Future of Search in the Age of AI

3 mins read

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