Jordan Koene
CEO and Co-Founder - San Francisco
Joined
2020
Language
English, Spanish
Hot Bevvie
Great coffee, usually early and usually while talking shop
Specialties
Bringing clarity to executive teams while developing the talent and systems needed to scale in an AI-driven discovery world.
Working Philosophy
Focus on execution, clarity, and building lasting relationships.
Client Love
That moment when it’s ‘ohhh yeah’ and you know the insight, breakthrough, or shift will never be forgotten.
Hot Search Take
Discovery is core to humanity, it’s how we learn, grow, and find meaning. The future of SEO/GEO is less about manipulating technology and more about creating meaningful connections between humans and information.
Perfect Day
Great conversations, solving hard problems and ending the day with family or at a baseball field.
All articles
Why Sending Your Entire Catalog to AI Platforms Is the Wrong Move
The Internet Is Splitting in Two and Here’s Which Side Your Brand Is On
From Rankings to Visibility: Why the SEO Playbook Needs a New Chapter
From Keywords to Prompts: How Otterly AI Is Building the Brand Visibility Layer for AI Search
From Reference to Inference: How B2B Buyers Skipped Google and Went Straight to AI
The 2026 SEO Performance Baseline: What CMOs Should Demand from Their Organic Teams
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