Enterprise Brands Shifting Budget From Traditional Content Generation to Answer Engine Optimization Investments
Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers.
Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches that LLMs actually execute behind complex prompts, multi-surface consensus building strategies that align PR, social, and content teams around AI visibility goals, and product feed optimization frameworks that translate traditional services into structured data formats for agentic commerce success.
More episodes
The Evolution from SEO to GEO for Modern Marketers
AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor.
If you had to focus on one thing for AI visibility, what would it be?
80% of sources cited by AI systems don’t appear in Google’s top results. Karl Kleinschmidt, founder at Data Marketing Group.
A big mistake companies make with AI-generated content
80% of AI-cited sources don’t appear in Google’s top results. Karl Kleinschmidt, founder of Data Marketing Group and 18-year SEO.
One signal that matters more in AI search than Google
80% of AI-cited sources don’t appear in Google’s top results. Karl Kleinschmidt, founder of Data Marketing Group with 18 years.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.