How to stay motivated to keep building
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99’s multi-source approach using smart pixels, API integrations, and CRM connections to reveal three times more.
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99’s multi-source approach using smart pixels, API integrations, and CRM connections to reveal three times more website visitor sources than industry standards. Golec demonstrates how AI-powered decision engines can generate strategic media plans in seconds by analyzing account-level engagement costs across channels like LinkedIn organic social and display advertising.
More episodes
The biggest SEO skill becoming more valuable because of AI
AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization.
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and.
How to listen to your inner signal when there’s so much noise in the world
Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades.
A tip for leading your team through career transition
Career transitions require strategic leadership guidance during industry transformation. Jennifer Doty, former Fortune 100 VP with over two decades leading.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.