Optimizing for Google vs AI search
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing platform serving enterprise sites and recently launched the industry’s first geo testing system for AI search optimization. The discussion covers transitioning from speculation-based SEO to evidence-driven methodologies.
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing platform serving enterprise sites and recently launched the industry’s first geo testing system for AI search optimization. The discussion covers transitioning from speculation-based SEO to evidence-driven methodologies and implementing systematic testing frameworks that deliver measurable results in an increasingly black-box search environment.
More episodes
The biggest SEO skill becoming more valuable because of AI
AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization.
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and.
How to listen to your inner signal when there’s so much noise in the world
Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades.
A tip for leading your team through career transition
Career transitions require strategic leadership guidance during industry transformation. Jennifer Doty, former Fortune 100 VP with over two decades leading.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.