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Cruise by for hot takes from the world's top SEO leaders, fresh perspectives about what's working, and how to make a human impact in the AI discovery landscape.
The biggest SEO metric that no longer matters
Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals.
How AI Optimization Is Redefining Search PR and Influence
Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z,.
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Leading When Success No Longer Fits and Creating New Paths
AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current.
One piece of advice for the next 12 months
Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI.
This should be redesigned immediately with AI
Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist.
The most important leadership skill you can master in AI Marketing?
Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+.
One thing marketers still misunderstand about AI
Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath.
The most important human connection with customers and prospects
Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech.
The Evolution from SEO to GEO for Modern Marketers
AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor.
If you had to focus on one thing for AI visibility, what would it be?
80% of sources cited by AI systems don’t appear in Google’s top results. Karl Kleinschmidt, founder at Data Marketing Group.
Your buyers are already asking AI who to trust. Let's make sure they find you.
A discovery call is 30 minutes. No pitch deck. No pressure. Just a clear conversation about where your brand stands in AI search — and what it would take to lead.