Should SEOs Pay More Attention To Offline Marketing For SEO?

Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO strategies, leveraging specific PR and marketing techniques for better SEO, enhancing brand authority and trust through SEO and PR alignment, and measuring the impact of integrated SEO, PR, and marketing efforts.