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Fresh from Previsible
Tune in here for this week's research, podcast, and shorts. Grab your favorite bevvie and get fired up on all things GEO.
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Strategic Product Data Segmentation for AI Commerce
Brand Mentions vs. Backlinks: Which Matters More for SEO Goals?
Brand mentions and backlinks are often discussed as competing SEO signals. One is treated as the classic authority builder; the other as the modern visibility signal for a search landscape shaped by AI answers, zero-click results, and brand-led discovery. Here’s the deal. Brand mentions and backlinks create value in different…
Jun 23, 2026
How to listen to your inner signal when there’s so much noise in the world
Career transitions in AI-driven industries create unprecedented uncertainty…
Jun 18, 2026
Career transitions in AI-driven industries create unprecedented uncertainty…
Jun 18, 2026
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With more than 1.5M downloads since 2018, Voices of Search is ranked in the top 2% of podcasts on Apple. Tune in for fresh takes you can't get anywhere else on SEO, GEO, eCommerce, and more.
The biggest SEO skill becoming more valuable because of AI
AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization…
Jun 23, 2026
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and…
Jun 22, 2026
How to listen to your inner signal when there’s so much noise in the world
Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades…
Jun 18, 2026
A tip for leading your team through career transition
Career transitions require strategic leadership guidance during industry transformation. Jennifer Doty, former Fortune 100 VP with over two decades leading…
Jun 17, 2026