SEO & AI News

A human head sculpture with the top removed reveals the letters "AI" inside, surrounded by floating dots, symbolizing artificial intelligence, buyer research, and technology.
SEO & AI News

How AI Mentions Influence Buyer Research Journeys

9 mins read
Jordan Koene & Jeff Reine discuss the internet splitting in two
SEO & AI NewsSEO Strategy

The Internet Is Splitting in Two and Here’s Which Side Your Brand Is On

6 mins read
A person in a brown shirt holds a copy of "Designing Brand Identity" by Alina Wheeler, featuring a colorful striped cover, while filling out a Brand Source Map worksheet.
SEO & AI News

Brand Source Map Worksheet

2 mins read
Jordan Koene & Malte Landwehr talk about why brands must invest in AI-proof content strategy
SEO & AI NewsSEO EducationSEO Strategy

From Rankings to Visibility: Why the SEO Playbook Needs a New Chapter

7 mins read
Multiple pink OpenAI logos are displayed against a background of horizontal green and purple lines, evoking the dynamic interplay of AI responses and brand sources in modern digital design.
SEO & AI News

What 10,000 AI Responses Reveal About How LLMs Choose Brand Sources

5 mins read
Jordan Koene and Steve Wunker talk about how workflows are the proble, not your AI tools
SEO & AI News

Your Workflows Are the Problem, Not Your AI Tools

7 mins read
A robotic hand and a human hand point toward transparent "AI" letters against a blue background with circuit patterns, symbolizing the synergy of AI and humans in creating winning content across diverse content formats.
SEO & AI News

Which Content Formats Win in AI Search?

9 mins read
Jordan Koene and Thomas Peham talk about why AI search is a distinct category
SEO & AI NewsSEO EducationSEO Strategy

From Keywords to Prompts: How Otterly AI Is Building the Brand Visibility Layer for AI Search

7 mins read
Tyson Stockton and Patric Stox talk about why automation is killing entry-level SEO, but not SEO as a whole
SEO & AI NewsSEO Strategy

Scared but Optimistic: Why Automation Is Killing Entry-Level SEO (But Not SEO)

11 mins read

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